The Economics of Recipronomics

In the beginning of time, at least in terms of this blog, there was the first law of recipronomics... and it was good.

I haven't addressed much of the economics of recipronomics or the economics of anything lately. It's kind of boring. Over the last 2+ years of gathering random thoughts in this cyber-cafe I have undergone some pretty hefty personal transformations. With a wandering career path through technology, entertainment and entrepreneurship I am now in an enviable position - Sr. Analyst in the most dynamic division of the leading outdoor eCommerce retailer. Yawn! I'm more interested in the people... in reciprocal relationships and dynamic reciprocity - ENERGY.

I started business school with an interest in people. My undergraduate degree is in humanities with insight into the social impact of public policy and U.S. corporate interests in the developing world. As you can imagine, I wasn't ready to swallow teachings from the pulpit of capitalism without understanding the social impact. You can imagine how unpopular my comments were in class.

The thing is, doing the right thing is profitable. It may not be in the short-term but in the long-term it always is. I have watched time and again decisions that make sense on paper be incredibly costly because of lack of respect for the people involved. It Always costs more in the end - both in terms of money and people. At the end of the day it's all about people anyway, isn't it? It's the reason for business, for innovation, for evolution... to make it better for PEOPLE.

I love to look into someone's eyes and say, "you can do it!" and watch them do something they never imagined possible. That's what business is about for me. That's my meaning of life, for today.